Segmented versions of a document are created to meet the needs of different groups. Your customer base is segmented according to demographics or perhaps a previously expressed interest. For instance, investors could be segmented by age or long-term goals, car owners segmented by the model they own, or geography could determine the version. Your message is delivered using customized content that best addresses the needs of each particular segment.

Fully Customized:

This is the ultimate application of direct marketing. Each document's content is fully customized to be highly relevant and custom-tailored to a specific individual. A full color document is dynamically composed and everything in the document can be varied, the layout, text and images can all be swapped depending on the customer.